XPOW
Xpow is an all-new healthy power drink powder company aimed at professional athletes and extreme sports heads.
Art direction - Tito Schvin
Design - Tito Schvin
Brand identity
B R A N D C O N C E P T
XPOW is a healthy energy powder mixed that targets professional athletes. The identity of the brand came out to be severe and extreme. We defined the personality trait of the brand as Young, Energetic and Intelligent.
“We aim to change how people imagine drinking an energy drink. Through XPOW’s powder mix, we give people the flexibility to make a drink whenever they want. With XPOW, we let people excel and have more fun at the same time“
- XPOW
"The "X" symbol as the logo need to feel like a moving image" - Designer
RGB : 237 28 36
CMYK : 0 100 100 0
#ED1C24
RGB : 0 0 0 0
CMYK : 75 68 67 90
#000000
RGB : 246 161 29
CMYK : 1 42 100 0
#F6A11D
RGB : 255 255 255
CMYK : 0 0 0 0
#FFFFFF
The "Glitching men" pattern we created for the brand.
