Keychron* Thailand
Keychron is a keyboard manufacturer that appeared in 2018 when the low-profile Keytron mechanical keyboard was introduced as a Kickstarter project. As of May 2020, they have expanded to add full-height mechanical keyboards to their product line, as well as a multifunction USB hub and accessories like palm rests and alternate keycaps.
Production House: Superfine Film
Director/DOP: Tito Schvino
Executive Producer: Filmanya Pipat
Producer: Nada Nontapaoraya
Director Assistant: Emm Charoenpachok
DOP Assistant: Tor Yuttawee
Production Assistant: สุภัทรา ส่องสมุทร
Intern: Korphai Non
Videography, Advertisement
intro
Keychron Thailand reached out to create an advertisement for their products (K1, K2, K4, K6). The purpose for these ads is to be able to showcase at the iStudio (Authorized Apple product retailer in Thailand) & Dotlife store.
Therefore, we decided to create 4 individuals ads for each product with slightly different approach individually.
K2
The k2 model concept aims to represent as the product flagship of the brand. For that reason, the sequences will showcase every aspect of Keychron keyboard.
K1
The theme for the K1 model was slightly different from the rest since the dominant foreground color was white purposely to appeal to the target audience which are the office workers.
K6
The K6 model concept was to be more fun than the rest of the models since it's a Hot-swap customizable switch keyboard where we can play around with the keyboard switches under the keycap.
K4
The K4 ad was a bit more subtle-feels compared to the rest as we are targeting to a more serious user.
