Hearwat
Pang Tor Thong
Hearwat's Pang Tor Thong , is a Thai snack company best known as the producer of the eponymous Thai pork and beef jerky.
Art direction - Tito Schvin
Design - Tito Schvin
Market research / Rebrand / Brand identity / Packaging Design / Photography
identity / rebranding
The brand owner(Hearwat) goal is to export the brand products internationally and a clearer identity for the business. Therefore, we suggested a rebranding for Hearwat Pang Tor Thong. we developed several branding strategies for the brand such as brand concept, brand vision, brand model, color system, etc to create a strong identity for the company.
identity / rebranding
After severals week of discussing with the client about the rebranding of their service, we've done the market research for the client (Demand trends, Competitors analysis) so we brought the most
*original logo
We designed an original typeface for the logo which was inspired by a Thai vintage font that contained a square-looked framed with an oval shape to make the overall style more friendly and approachable. We decided to keep the name of the owner on the top in handwritten style to give a homey feel for the brand.
the color
The color choiced is to be clear and easy to remember yet reachable.
Pantone
172 C
Pantone
Lucent White
Pantone
Black 6 C
brand pattern
packaging / redesign
We decided to keep the original box as our based for the redesigned due to the production cost. For this reason, we designed the paper tag to be very modern and minimalist but still contain every essential information for the consumers (Meat type, Expiration date etc.).
*original packaging
premium packaging
The premium packaging was designed to be a gift type of packaging where it will be placed in a more premium shops around the country. The premium design wasn't only for the looks due to it being packed with a more premium type of meat inside.
uniform
