Healmeee!
Healmeee! is an affordable healthy Asian & western fusion QSR operating in Bangkok's central business district.
Art direction - Tito Schvin
Design - Tito Schvin
Brand identity, Packaging Design
brand identity
A brand is not only a logo, colors, and fonts. A brand needs a clear vision, goals, and character to become a company that people trust and support by buying its products. Together with Healmeee!, we dug deep to know all about their background, values, and principles to form a strong brand strategy as the fundament for a great identity.
We developed concepts for the brand and listed it in 6 key sentences for better understanding and memorable.
• Farm to table
• Playful yet we take food seriously
• Friendly and always approachable
• Authentic yet innovative
• Homemade yet professional
• Delicious and Healthy yet affordable
"to be the best choice of tasty healthy food to all parties involved in the
take out and quick
service sector"
- brand vision
the logo & wordmark
Since the brand's core concept is to focus on the health of the customer but also needs to be delicious, The brand logo comes with a chunky typeface in a noncapital letter to give a delightful and affordable feel of the logo. Moreover, we put a heart shape in the middle to represent the careness for our customers health.
the color
Our color combination style is spice-like colors to represent the flavourful of our food and helps stimulate customer hunger
#007A53
#E04F39
#FF8F1C
#072B31
#00AFD7
#FFFFFF
nutrition indicator system
We created a system called "Healmeee! bars". Each bar represents each category of nutrition including carbs, vegetables, protein, fats, and dairy which help our customer who concerned or strictly about their diets to pick our product with just a glance.
packaging design &
development
Healmeee! not only cares about the customer's health but also the environment. Therefore, the sustainable packaging concept is what we went for. We either use glass or recycle material for the packaging. This concept is what helps the greener the environment and also the brand image itself.
Since Healmeee! is a quick-service restaurant, the sauce/dressing packet needs to be compact and easy to use. Therefore, we designed the tear mark to be larger than usual so the user can easily tear the packet in any situation.
